Monday Creative

Monday Creative was hired by Flax Home, a linen home goods retailer, to create a cohesive voice guide for the company's growing team. Drawing from their past successful collaborations with Flax Home on projects such as art direction for campaign photo shoots and establishing email marketing templates, Monday Creative developed a voice guide after a project kickoff. The finalized guide was delivered after incorporating feedback from Flax Home's team. The project involved executives from both teams and Flax Home's in-house marketing team.

In a bid to refine their brand positioning and refresh their visual identity, Vancouver-based women's apparel brand, Smash + Tess, partnered with Monday Creative. The agency was chosen for their excellent reputation and previous successful projects. The scope of work included audience research, insights, stakeholder interviews, competitive analysis, and an in-person discovery session. The output was a brand positioning presented virtually by Monday's team for feedback. The final deliverables included a comprehensive brand book encapsulating the finalized positioning, muse, brand voice, and key messaging pillars.

BelliWelli, a gut health brand, hired Monday Creative to develop a unique brand voice that balanced authenticity, empathy, trustworthiness, authority, conversation, and relevance. Monday Creative was chosen for their understanding of the brand's mission and their ability to deliver quality work efficiently and quickly. The agency's team, which included the CEO, brand strategists, copywriters, and designers, crafted the brand voice for BelliWelli's site and created custom email flows for post-purchase.