Monday Creative

Monday Creative was hired by Flax Home, a linen home goods retailer, to create a cohesive brand voice guide. The project was initiated with a kickoff meeting to confirm the client discovery elements. The Monday Creative team then developed and presented the guide to Flax Home, incorporating feedback and finalizing the guide. The project involved executives from both companies, with the in-house marketing team of Flax Home working closely with Monday Creative. The project was deemed extremely successful and fruitful, and the final guide was delivered in due course.

Smash + Tess, a women's apparel retailer, partnered with Monday Creative for an overhaul of their brand foundations. The project aimed to refine the brand positioning and visual identity for global expansion. The process involved audience research, stakeholder interviews, competitive analysis, and an in-person discovery session with Monday Creative’s leadership team. The final deliverables included brand positioning, muse, brand voice, key messaging pillars, and a comprehensive brand book. The project involved multiple team members from Monday Creative, including their CEO, Chief Strategy Officer, and Director of Insights among others. The final brand book enabled Smash + Tess to bring their leveled-up brand expression to life across channels.

BelliWelli, a gut health brand, engaged Monday Creative to create a brand that balances authenticity, empathy, trustworthiness, authority, conversation, and relevance. Monday Creative was chosen for their understanding and enthusiasm for the project, and their ability to deliver quality work efficiently. The project involved writing all copy for BelliWelli's website and creating custom email flows for post-purchase. Five team members from Monday Creative, including the CEO, brand strategists, copywriters, and designers, worked on this project. The project was successful, with Monday Creative able to create a brand that was both functional and engaging.