Moment of Impact

Moment of Impact collaborated with the digital marketing agency, Cleverr, to invigorate their brand identity and enhance their online presence. The executive at Cleverr sought a distinguished and professional brand identity to highlight their unique offerings in a crowded market. The key objectives included refining the company's visual materials and designing a modern and intuitive website for improved user engagement. Moment of Impact, chosen for its compatibility and cost-effectiveness, delivered these objectives by utilizing a team of 2-5 employees.

The scope of work for this project ranged from strategic planning to creative development, with the ultimate goal of building a powerful, modern, and enduring brand identity. Moment of Impact conceived a complete and cohesive brand identity system consisting of a logo, color palette, typography, and visual guidelines. Also included in the deliverables was the design of marketing assets for digital and print use, along with the creation of social media visual templates to ensure cross-platform consistency.

Lastly, to fortify Cleverr's digital presence, Moment of Impact designed a user-friendly website, emphasizing clarity, usability, and conversion optimization. In addition to this, they facilitated UI/UX enhancements, structured page layouts, and visual direction for primary customer touchpoints. The project culminated in a unified visual system and a scalable design foundation that would accommodate the company's marketing requirements and future growth initiatives. The services provided by Moment of Impact resulted in an improved brand identity and a robust online presence for Cleverr, aiding the firm in capturing more clients through effective marketing strategies.