Mole Street

Mole Street was hired by a fintech company to draft a roadmap for their content marketing efforts. The project later expanded to include a website redesign and ongoing content marketing management. Mole Street was selected through an RFP process, with their quality responses and cost being deciding factors. The team conducted an onboarding interview, extensive keyword research, and mapped out a new website. They also began writing weekly posts targeting specific keywords. The fintech company worked with various members of the Mole Street team, including an account strategist, a content marketing strategist, a copywriter, a HubSpot administrator, a design director, and a developer.

Mole Street was hired by VTR Learning, an online continuing education company, to redesign their website, overhaul their Google Ads, and optimize their SEO. They also took on email marketing, segmenting users and creating workflows and copy, and social media marketing on LinkedIn. The goal of the project was to increase the customer-to-registrant ratio. Mole Street was chosen for their strong recommendation from HubSpot and their compelling pitch. The team had about five members who attended weekly update meetings.

A university hired Mole Street for video production and event planning for a public programming event that was part of a larger urban innovation summit and fellowship program. Mole Street created video introductions for three fellows and one institute, and handled overall production management of the event. This included managing a small band and logistics behind the stage. The university worked with 3-4 people from Mole Street, with Brendan, the Co-Founder & Principal, being the main point of contact. The project ran from September to November 2017, and the university invested between $20,000-$40,000 in the project.