Mole Street

Mole Street was hired by VTR Learning, an online continuing education company, to redesign their website and improve their digital marketing efforts. The project involved an overhaul of Google Ads, email marketing, social media marketing on LinkedIn, and SEO optimization. The goal was to increase the company's customer-to-registrant ratio. The Mole Street team, which consisted of five people, was selected due to their strong recommendation from HubSpot and their impressive pitch based on the analysis of past data.

For a university, Mole Street was brought on board to assist with public programming as part of a larger urban innovation summit and fellowship program. The project involved producing video introductions for three fellows and an institute, along with managing the overall production of a public event structured like a TV talk show. Mole Street was responsible for multiple segments, including managing behind-the-stage logistics and a small band. The company worked with 3-4 people from Mole Street, investing between $20,000-$40,000 on the project.

A fintech firm hired Mole Street to draft a roadmap for their content marketing efforts. After being impressed with the initial product, the project was expanded to include a website redesign and ongoing content marketing management. Mole Street was selected after an RFP process involving four different vendors, winning the project based on the quality of their responses and cost. The team conducted an onboarding interview, performed extensive keyword research, and used the findings to map out a new website and write weekly posts targeting the identified keywords. The team included an account strategist, a content marketing strategist, a copywriter, a HubSpot administrator, a design director, and a developer.