MOK2 | Brand Intelligence & Design

MOK2 | Brand Intelligence & Design worked with Streamline Properties, a real estate company, to refresh their brand and design a new logo. The primary task involved redesigning the logo and creating various versions for review. MOK2 also redesigned the company's collateral materials such as stationery, email templates, business cards, advertising templates, notecards, and front window design. The project, which ran from February to October 2004, was a success, with the client expressing satisfaction with the new logo and redesigned collateral.

In another project, MOK2 partnered with Babalu, a consumer retail company based in Miami Beach, to develop the Babalu brand and increase its recognition. The goal was to create an enduring brand image that resonates with the diverse cultures in Miami and beyond. MOK2's team was chosen for their ability to understand the client's needs and goals and to deliver a platform for success. The scope of their work involved planning, proposal, and execution, keeping demands from the client to a minimum. The client praised MOK2's accessibility, client servicing, and their ability to bring in excellent third-party resources when needed.

MOK2 also collaborated with a real estate development company to help with their branding. Over a couple of decades, MOK2 managed the company's identity, keeping it current and relevant in the contemporary market. They were integral in the strategic process of branding the company's new construction company, choosing to keep the well-known name for brand equity. They also redesigned the company's website. The client lauded MOK2 for their ability to manage the brand, brand identity, and reposition the company through its growth and evolution.