MiresBall

MiresBall was engaged by Lofta, an e-commerce company, to revamp their existing website and assist in rebranding efforts. The project involved redesigning the Shopify website, creating a new content strategy, developing ad formats for social ads, conducting keyword research for future pages, creating a new logo, and assisting with copywriting, typography, and color scheme selection. The collaboration lasted from March to December 2021 and cost about $300,000. Lofta chose MiresBall for this project due to a positive previous experience with them.

MiresBall was hired by the San Diego Foundation, a philanthropy-focused nonprofit, to assist in a brand identity reset. The project, which cost around $85,000, began in December 2021 and was completed in August 2022, with a retainer agreement running until December 2022. The scope of work included an audit of the existing brand identity, minor name changes, presentations to various committees, and the development of a style guide. MiresBall also assisted with the redesign of collateral materials, ensured the new website was on brand, and provided mentoring to the in-house graphic designer.

The Cygnet Theatre company enlisted the services of MiresBall for the creation of new key artwork for their Season 21 shows and an updated rebrand in anticipation of their move to a new state-of-the-art theatre building in September of 2025. MiresBall was selected for the project due to their high ratings, proximity to the theatre company, and a referral. The team of 2-5 employees from MiresBall worked closely with the theatre company to deliver on the scope of work.