Minor Visuals Video Agency
visit site- $5,000+
- 2 - 9 employees
- Nilufer, Türkiye
Client Insights
Industry Expertise
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Client Size Distribution
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Common Project Size
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Clients
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Highlights from Recent Projects
Minor Visuals Video Agency successfully undertook a digital strategy project for Kodgem Straight, an AI-powered posture training platform. As part of the project, Minor Visuals was tasked with developing a Kickstarter campaign for the client, emphasizing the unique selling point of Kodgem Straight's product, a wearable device and mobile app providing real-time feedback and daily scores to help users improve posture. A team of 6 to 10 employees was responsible for producing a set of high-converting campaign videos.
The strategy development phase commenced with comprehensive market research, where Minor Visuals scrutinized the product, market, and competition. The agency then defined clear unique selling propositions (USPs) for the product and crafted a compelling message around them. A creative and insightful script marked a significant deliverable, which laid the foundation for the video content showcased in the campaign.
The execution phase involved all filming and post-production tasks, resulting in a main Kickstarter campaign video and several shorter ad variations. The ads were optimized to drive paid traffic and maximize their reach on social media. The selection of Minor Visuals by Kodgem Straight was motivated by factors including a strong cultural fit, personal referrals, and alignment of core company values.