Ministry of Marketing

Ministry of Marketing was engaged by MUV Therapy Physio & Sports Medicine, a company that aids individuals in their 50s suffering from back pain to lead an active lifestyle without reliance on painkillers, injections or surgeries. The primary objective was to redesign the company's website to increase new leads and rebrand the clinic to enhance its appeal to potential clients. Ministry of Marketing was selected for this project due to its affordable pricing, positive referrals and company values that aligned with those of MUV Therapy. The project, which was handled by a team of 2-5 employees, involved a complete rebranding and redesign. Initially, a new brand identity was developed, including the selection of new colours, fonts, and a logo. This culminated in the delivery of a brand kit that was within budget and on time. The second phase involved a new website design, which was executed in a bootcamp style with a brainstorming session to set up the new design and outline. Collaboratively, they created the website, made necessary changes, and designed over 45 pages inclusive of graphic design, content creation, photography, and SEO optimization.