The Minimalist
visit site- $10,000+
- 50 - 249 employees
- Navi Mumbai, India
The Minimalist is a design agency based in Mumbai, India. Founded in 2015, their team of around 110 employees specializes in UI/UX design, branding, and digital strategy
Client Insights
Industry Expertise
20%
20%
20%
15%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 50%
Midmarket ($10M - $1B) 50%
Common Project Size
$10K-$49K 3 projects
<$10K 1 project
Clients
- Coca Cola
Highlights from Recent Projects
The Minimalist was hired by RefreshMint, a fintech company, to design a user-friendly app that would recommend financial products to users. The founder of RefreshMint selected The Minimalist due to a previous successful collaboration with Sahil, a co-founder of The Minimalist. The project was divided into three parts: research, flow design, and team composition. The research involved interviews with stakeholders and building user personas. The flow design required brainstorming to ensure users could navigate the app easily. The team was composed of a program manager, UI designer, and UX designer.
The Minimalist was also engaged by an online music school to manage their social media pages and campaigns. The company was responsible for creating campaigns from scratch, including all creative elements and campaign ideas. They managed the entire campaign, used keywords to target audiences, and promoted it on Instagram, Facebook Stories, and Facebook local groups. The Minimalist also responded to comments on social media and created infographics to raise awareness about the importance of learning music at an early age. The online music school invested $12,000 in this project, which lasted from January to June 2021.