The Minimalist
visit site- $10,000+
- 50 - 249 employees
- Navi Mumbai, India
The Minimalist is a design agency based in Mumbai, India. Founded in 2015, their team of around 110 employees specializes in UI/UX design, branding, and digital strategy
Client Insights
Industry Expertise
20%
20%
20%
15%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 50%
Midmarket ($10M - $1B) 50%
Common Project Size
$10K-$49K 3 projects
<$10K 1 project
Clients
- Coca Cola
Highlights from Recent Projects
The Minimalist was hired by RefreshMint, a fintech company, to design an application aimed at providing financial product recommendations. The founder of RefreshMint, having prior experience with The Minimalist, entrusted the project to them due to their innovative and thorough approach to solutions. The project was divided into research and flow design stages, with a team consisting of a Program Manager, UI designer, and UX designer. The goal was to create an app that would not overburden users with information while efficiently providing understandable recommendations.
For the online music school, The Minimalist was tasked with managing their social media pages and campaigns. The company was responsible for formulating campaigns, creating creative elements from scratch, managing the entire campaign, and using keywords to target audiences. They promoted the campaigns on Instagram, Facebook Stories, and Facebook local groups, and also handled comment responses on social media. The campaigns aimed to raise early childhood music learning awareness, with The Minimalist creating infographics to simplify this importance. The project, which ran from January to June 2021, was primarily led by the company's lead social media marketing person. The online music school invested $12,000 in this endeavor.