Mindcraft

Mindcraft was contracted by the CEO of DG Language School, an online foreign language school, to provide branding strategy and logo design services. The primary goals of the project were to develop a cohesive brand identity that would appeal to the school's target audience and accurately represent its brand values. Mindcraft was chosen for this project due to their high ratings, competitive pricing, and alignment with the company's values. The team consisted of 2 to 5 employees who worked collaboratively to deliver the required results. The key deliverables included a finalized logo design, a comprehensive branding strategy, a brand style guide, and print-ready files and digital assets. The logo design process included an initial consultation, creation of multiple logo concepts, iterative feedback and revisions, and delivery of the final logo files. The branding strategy encompassed brand positioning, messaging guidelines, and key differentiators. The end result was a comprehensive and cohesive brand package that has empowered DG Language School to establish a strong brand presence. The project was deemed a success due to Mindcraft's expertise, attention to detail, and ability to effectively communicate the company's value proposition.