Mighty Citizen

Mighty Citizen was contracted by a public research university to optimize and restructure their core recruitment websites. The project aimed to improve goal conversions, SEO, and user experience to better serve prospective students. The scope of the project included four of the university's most visited and critical sites. The project involved various stages such as client onboarding, discovery sessions, stakeholder interviews, focus groups, and audits. The Mighty Citizen team provided actionable feedback that significantly improved the website's performance. They also uncovered improvements needed for SEO, specific to the university's degree program offerings. The project was successful, and the recommendations made by Mighty Citizen will help the university take a more strategic approach when provisioning websites.

Texas Lutheran University, a private undergraduate college, hired Mighty Citizen for a website redevelopment project. The goal was to create a modern look and feel for the website, which had not been updated since 2012. The project focused on recruiting prospective students but also incorporated elements for current students and faculty. Mighty Citizen was chosen for their impressive portfolio and experience working with other universities. The project involved several stages, including layout/design/architecture of the site, programming, and content transfer. Mighty Citizen also provided copywriting assistance. The project was successful, and the client built about 400 pages with the help of Mighty Citizen.

A non-profit association of surgeons hired Mighty Citizen to create a strategic digital brand for their website and implement the design. The association had previously redesigned their website in 2016 and 2019, but the designs did not measure up to their brand status. The project was divided into three stages: discovery, design, and implementation. The discovery stage included stakeholder interviews and surveys, while the design stage involved several iterations of design. The project was successful, and the client was impressed with the modern look and prestige that the new design represented. The Mighty Citizen team was commended for their cohesion and productivity.