Miela

On Top Strategy, a company partnering with startups for their strategic PR, growth acceleration, and product development, enlisted the services of Miela. Their aim was to launch campaigns targeted at gaming audiences to encourage measurable acquisition and the establishment of their brand in new markets. The challenge was finding an agency that understood both gaming culture and performance marketing, and Miela fit the bill due to their reasonable pricing, culture fit, and alignment with company values.

The team of 2 to 5 employees from Miela undertook varied responsibilities to fulfill the project requirement. The scope of their work included planning the campaign strategy, choosing the creators, overseeing content production, and implementing paid amplification of high-performing clips. Their detailed real-time reporting through Envisioner was an admirable key deliverable, which also included optimization during live campaigns to ensure performance goals were met and the client's brand flourished within creator communities.

The results were significant and well-received, demonstrating how the selection of Miela was well-judged. The project deliverables were executed effectively and efficiently, and the client's goals were not only met but exceeded thanks to Miela's expertise. This successful project execution aided in building the brand equity of the client within the creator communities. Subsequently, the synergy between On Top Strategy and Miela was ultimately beneficial, yielding positive outcomes thanks to Miela's understanding of both gaming culture and performance marketing.