Midbrain

Midbrain was hired by Europcar Armenia, a car rental service, to enhance their pricing strategy efficiency and improve operational insight and decision-making. The team of 2-5 from Midbrain developed and implemented two key technological solutions. The first was the development of a Price Tracker tool, which monitors, analyzes, and optimizes pricing strategies in the competitive car rental market. It integrates real-time data from various sources, uses algorithms to analyze data and identify pricing opportunities, and features a user-friendly interface. The second solution was the creation of an Advanced Analytics Dashboard, designed to provide comprehensive insights into market trends, customer behavior, and operational performance. As a result, Europcar Armenia now has a fully functional Price Tracker tool and an advanced analytics dashboard, both of which have greatly improved their strategic decision-making capabilities.