Banksia Strategic Partners
visit site- $1,000+
- 10 - 49 employees
- Melbourne, Australia
Michelson Alexander is a PR agency. Their small team is located in Melbourne, Australia. Their team focuses on public relations.
Client Insights
Industry Expertise
20%
20%
15%
15%
10%
10%
5%
5%
Client Size Distribution
Small Business (<$10M) 70%
Midmarket ($10M - $1B) 15%
Enterprise (>$1B) 15%
Common Project Size
$10K-$49K 1 project
Clients
- Migration Council Australia
Highlights from Recent Projects
Banksia Strategic Partners was hired by a non-profit disability support agency with the aim of increasing its visibility in political channels and the media. Prior to engaging Banksia, the agency had significant projects and outstanding work but lacked the necessary profile. Banksia was tasked with positioning the agency as a thought leader in its field. The agency's CEO met Steve, a member of Banksia's team, through a friend and was impressed by his unique talents and experience. Banksia's approach involved selecting major projects that were seeking government funding support and creating campaigns and strategies to get the agency in front of the right people. They also worked on sharpening the agency's point of view and generating stories with media appeal. The agency worked closely with Steve and several other quality executives from Banksia's team throughout this process. The project resulted in increased visibility and recognition for the agency's work in the disability sector.