MF Digital Marketing

MF Digital Marketing was hired by Flexable, a startup in the Family Tech space, to revamp their digital presence after a shift in their business model due to the COVID-19 pandemic. The project involved a complete website redesign, a social media overhaul, and a new SEO/SEM strategy. The goal was to increase awareness and conversions among their target market, utilizing referrals and social media as primary acquisition channels. MF Digital Marketing was selected based on a recommendation and the impressive knowledge demonstrated by its team.

The scope of work carried out by MF Digital Marketing was extensive. It included optimizing Flexable's existing digital assets such as the website, email, SEO/SEM, and social media to maximize efficiency. They planned, designed, and helped execute digital marketing campaigns across various platforms. They also created tools and frameworks to measure and report on the KPIs of all digital marketing campaigns. MF Digital Marketing handled multiple tasks from different sources with minimal supervision, built a social media plan/calendar framework, and worked with the Product team to conceptualize creative campaigns. They used Adobe Suite to create/edit communication materials.

MF Digital Marketing integrated well into the existing Flexable team, which was comprised of the founder and CEO, an interim COO, a Sales executive, an HR manager, a Product Manager, a Tech lead, and a Caregiver lead. The addition of a Digital Strategist from MF Digital Marketing effectively completed the team, allowing for a comprehensive and successful digital overhaul.