Merton Way

Merton Way was hired by a Denver-based software training provider seeking to improve their lead generation capabilities, sales process, and overall messaging. The CEO of the company selected Merton Way due to their reputation for delivering results and their holistic approach to business solutions. Merton Way started with a discovery session, identified necessary systems, revamped the sales pipeline analysis, rewrote website messaging, and launched an outbound email campaign. The collaboration resulted in improved lead volume and quality, and the company praised Merton Way for becoming an integral part of their team.

Hallboys Inc., a holding company for various entities in the construction and retail sector, hired Merton Way to assist in rebranding their construction company. The marketing manager of Hallboys found Merton Way online and chose them over other candidates due to their expertise and team capabilities. Merton Way facilitated discovery meetings, developed a new business strategy, redesigned websites, updated logos and taglines, and implemented an email marketing strategy. The project resulted in a stronger brand and increased lead generation, with Merton Way continuing to assist with web management and SEO efforts.

Broadband Consulting, a low voltage and internet consulting firm, engaged Merton Way to establish a brand and create their first website. The managing partner of Broadband Consulting found Merton Way through an online search and selected them due to their aligned company values. Merton Way was responsible for designing the company's logos and brand guidelines, creating and deploying the website, and writing business-descriptive copy. The project resulted in a well-defined brand and a professionally developed website, meeting the firm's initial objectives.