Merton Way

Merton Way was hired by a Denver-based software training provider aiming to enhance their lead generation capabilities and overall sales process. The company's CEO was introduced to Merton Way through their personal network and was impressed by their comprehensive approach. Merton Way began with a half-day discovery session, which led to a three-month engagement. During this period, they identified and connected systems, revamped the sales pipeline analysis, rewrote the website messaging, and initiated an outbound email campaign. This resulted in improved lead volume and quality. They also executed PR releases and became an integral part of the team.

Merton Way was also hired by a construction and retail company, Hallboys Inc., to help with a rebranding initiative. The marketing manager of Hallboys found Merton Way online and chose them over five other candidates. Merton Way began with a series of discovery and team-building meetings, where they developed a new business strategy and marketing plan. They redesigned the company's websites, redefined their mission and vision statements, updated their logo and taglines, and developed an email marketing and advertising strategy. After the website was completed, Merton Way assisted with web management and SEO efforts, ensuring the company stayed relevant in a competitive market.