Merritt Group

Merritt Group was employed by GoodData, a software company, to develop a PR strategy and thought leadership platforms. They focused on targeting trade, technology, AI, and machine learning publications. Merritt Group also managed GoodData's influencer program on Twitter. They collaborated on article brainstorming and pitch outreach, with Merritt Group creating all pitches and securing bylines for GoodData. The engagement began in June 2015 and is ongoing, with GoodData investing between $12,000–$15,000 per month as the scope of work has grown over the years.

Merritt Group was hired by a government company to improve brand awareness. The company was aware of Merritt Group and chose them due to their pricing fitting their budget, great culture fit, and aligned company values. Merritt Group worked closely with the company to develop an integrated marketing and communications strategy and managed the day-to-day execution of all programs. Deliverables included brand strategy, messaging, media relations, monitoring, reporting and measuring, digital marketing, and collateral and asset creation.

Merritt Group was hired by Gigamon, Fidelis Cybersecurity, ResolutionOne & AccessData to handle their PR, AR, executive visibility programs, crisis communications, and digital marketing programs. The aim was to launch start-up companies to define new solutions in emerging technology space, elevate company/brand visibility and relevance with business press, tech media, influencers, and industry analysts, and develop effective digital, social media and integrated marketing programs to increase sales demand generation and partner programs. Merritt Group successfully increased the companies' visibility in the emerging tech market, achieved top-tier/global media coverage, elevated C-level executives' brand and visibility in the market, and advanced their product and services excellence to key influencers and analysts.