Merritt Group
visit site- Undisclosed
- 10 - 49 employees
- McLean, VA
Client Insights
Industry Expertise
40%
25%
10%
10%
5%
5%
5%
Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$200K-$999K 2 projects
Clients
- Deloitte
Highlights from Recent Projects
In June 2015, the software company GoodData hired Merritt Group to develop a public relations strategy to elevate their brand awareness in targeted media publications. The scope of work involved Merritt Group creating a thought leadership platform for GoodData, targeting trade and technology publications that focus on AI and machine learning. They brainstormed articles together and Merritt Group took the lead in pitch outreach, creating all pitches and securing bylines for GoodData. Additionally, Merritt Group manages an influencer program on Twitter for GoodData. The team composition included an account manager, a lead for byline pitches, and a manager for their influencer program. Over the years, GoodData has invested between $12,000 and $15,000 per month as the scope of work has expanded, and their partnership is still ongoing.