Merit/Andrew

Merit/Andrew was contracted by Panasonic Avionics Corporation to produce two videos for a product launch campaign. The first was a high-level, fast-paced sizzle reel showcasing the product's features through 3D animations, voice over, and music. The second was a longer, documentary-style video about the product's development and potential impact on the industry, featuring interviews with the company's executives and product teams. Merit/Andrew provided a comprehensive service, from initial conceptualization to final editing, and handled all aspects of production. The project, which ran from April to June 2022, cost between $100,000 and $200,000.

Working with two different advertising agencies, Merit/Andrew produced advertising campaign videos for various product launches and brand awareness campaigns. They handled all aspects of production, from pre-production and casting to shooting, editing, and animations. The videos were aired on TV and used as pre-roll on YouTube, Facebook, and Twitter. The team worked closely with the agencies, responding to an RFP with a production treatment, and winning the bid. One of the projects had a budget of around $800,000. The engagements occurred in 2015 and October 2019.

Merit/Andrew collaborated with Applied Mobility Partners, a global aerospace company, to produce a high-quality promotional marketing video for a new type of mobility aircraft. The video, which was used for marketing purposes at various events including the Paris Air Show, involved live filming, animated effects, and digital graphics. Merit/Andrew worked closely with the client to develop the storyboard, shoot plan, and final edited version. The project, which ran from January 2019 to June 2020, cost around $57,000.