Mentus

Mentus worked with Advanced HPC, a high-performance computing solutions firm, to develop foundational branding for their new website. This included creating a brand style guide, a brand expression strategy, a new logo, and a color system. The Mentus team was instrumental in the ideation and implementation of the branding strategy, despite not developing the wireframes for the site. Their work was highly appreciated by the client, who had a longstanding relationship with the firm. The project ran from February 2017 until November 2017.

In a project with Igor, a software platform solution provider for smart buildings, Mentus was tasked with creating a professional, high-tech look and feel for the company's website and marketing materials. This included moving the website from a WordPress-based system to a commercial break website, developing templates for written collateral and business cards, and providing lead generation capabilities. The client, who had worked with Mentus for over 20 years, was highly satisfied with the outcome of the project which ran from March 2017 to September 2017.

Mentus undertook a rebranding project for Arrowhead Pharmaceuticals, which included a name change and corporate identity rebranding. The firm redesigned the company's logo and website, provided new public-facing branding materials, and updated all documents. The rebranding was launched in April 2016 and was well-received by the client, who continues to work with Mentus on an ongoing basis for design work and website maintenance. The client appreciated the iterative process and the ideas provided by Mentus, which helped them transition from a technical, research-based business to a more patient-centric one.