Melusine Studio

Melusine Studio was engaged by REFY Beauty, a producer of multifunctional vegan beauty products, to bolster their CRM and loyalty initiatives. The goal was to support the firm's expansion into a global beauty brand. The team from the studio, composed of two to five members, implemented comprehensive strategies including customer journey mapping, flow email optimisation, launching a win-back strategy, and introducing new segmentation logic for engaged cohorts. Others included A/B testing, retargeting tests, personalised campaign launches, loyalty programs activation, customer data capture, and data cleansing. This partnership which started in February 2024 is ongoing.

For the architectural panel materials company, Low Carbon Industrial, Melusine Studio was tasked with managing their email marketing and Instagram channel. With goals centered around engagement growth and driving repeat purchases, Melusine Studio was chosen due to their high ratings, culture fit and value for cost. Comprised of a 2-5 person team, the studio delivered a series of email campaigns, social media content creation and scheduling, performance reporting, and a strategy for continuous execution - all in tune with the company's brand guide and voice.

In both cases, through their meticulous approach and innovative strategies, Melusine Studio has consistently demonstrated its ability to meet the unique needs of the two companies. The firm's capacity to adapt to the varying needs of each project, while maintaining professionalism and delivering outstanding results, underscores her reputation as an eminent digital marketing studio.