MediaSource

MediaSource was hired by a large children's hospital network to expand their media relations program, with a focus on national media outreach. They produced all the network's multimedia releases, selecting an average of 12 topics a year for production. They also conducted national media pitching and expanded the network's reach with brand journalism. The hospital network chose to work with MediaSource due to their local presence and ability to meet their specific needs. The collaboration, which started in 2005, grew into a significant retainer relationship.

A large health system employed MediaSource with two main objectives: to generate volume for their specialties and to increase their national reputation. MediaSource's role was content creation, and they were selected through a request for proposal process. The health system appreciated MediaSource's background as most of their employees are former journalists, which they believed would be beneficial in creating stories that would appeal to journalists and get placed.

The American Society of Plastic Surgeons (ASPS) sought the services of MediaSource to increase their brand awareness and secure additional media coverage. They used MediaSource for a variety of strategic campaigns and campaign tactics. The selection of MediaSource was influenced by the ASPS's previous ineffective spending on public relations. The partnership involved numerous projects of varying sizes, including coordinating shoots for public service announcements which were resource-intensive and logistically demanding.