Mediahead

Mediahead worked with Optimums, LLC, a company selling climate control equipment, to develop a digital marketing strategy for an energy-efficient air conditioning product. They conducted market analysis and developed tailored solutions to reach consumers, including visual messaging and strategic campaigns. The project, lasting from January 2015 to January 2018, involved six Mediahead team members and an investment of $300,000 to $400,000. The collaboration resulted in successful campaigns and branding efforts, aiding to change negative consumer perceptions of the product.

In another project, Mediahead collaborated with a consumer goods company to manage digital performance and brand awareness campaigns. The partnership, which began in January 2018, involved Mediahead providing digital marketing, content creation, and research services. Their work included localizing global materials, developing new content, managing digital channels, and running special projects with key opinion leaders. The company worked with three account managers and Mediahead's director of client services, achieving significant improvements in digital performance and brand awareness.

Mediahead was engaged by a distributor of technologies and equipment for renewable energy for a comprehensive social media and pay-per-click advertising campaign. They analyzed the market and competitors, developed a strategic approach, and implemented the campaign based on approved KPIs. The strategy included developing a consumer journey, creating communication messages, and devising visual styles for each social network. Despite a military invasion in Ukraine, where the business operates, causing a halt in the performance marketing campaign, Mediahead's contributions resulted in significant growth potential for the company.