Mediahead

Mediahead was engaged by Optimums, LLC, a climate control equipment company, to develop a digital marketing strategy for their energy-efficient air conditioning technology. They analyzed the market, consumer behavior, and purchase triggers to devise effective visual messages for advertisements and campaigns. Mediahead also worked on rebranding a product that had negative consumer perception. Over the three-year engagement, Optimums invested between $300,000 to $400,000 in Mediahead's services. The results were a successful campaign and a positive shift in consumer perception of the rebranded product.

In 2018, a consumer goods company hired Mediahead to manage their digital performance and brand awareness campaigns. Mediahead provided digital marketing, content creation, and research services, including the localization of global materials and development of new content. They were responsible for all digital channels, including social media, and ran special projects with key opinion leaders. The ongoing partnership has been successful, with Mediahead effectively managing the company's digital marketing efforts and increasing brand awareness.

Mediahead was hired by a distributor of renewable energy technologies and equipment to conduct a comprehensive social media campaign and PPC advertising. They analyzed the market, competitors, and audience to develop a strategic approach for the SMM campaign. They established marketing, communication, and SMM goals, and worked on the consumer's journey, communication message, presence channels for each segment, and budget allocation. Mediahead also developed a content split and rubrics for each social network, devised visual styles, colors, and fonts, and provided recommendations for working with bloggers and in messengers. The SMM campaign was successful, but the performance marketing campaign was put on hold due to the military invasion of Ukraine.