Media Place Partners

Media Place Partners successfully assisted Cherry Health, the largest federally-qualified health center in Michigan, in media planning and buying. The company was initially tasked with managing media buys and coordination, which later evolved to include digital services. They identified suitable platforms for advertising, such as billboards, print ads, and digital spaces, and ran analytics to track the success of the placements. The partnership started in April 2015 and continues to date, with Cherry Health investing between $10,000–$50,000 in the project.

The Grand Rapids Public Museum engaged Media Place Partners to help with media buying and programmatic marketing campaigns. They were initially hired to support a Titanic exhibition, but their role expanded to include general brand advertising and membership campaigns. Media Place Partners helped the museum with media placements, media sponsorship, digital advertising, and social advertising, ensuring the correct audiences were targeted. The partnership, which began in 2012, has seen the museum invest between $30,000–$40,000 annually in fees, separate from the approximately $300,000 in annual advertising spend.

Frederik Meijer Gardens & Sculpture Park, an outdoor attraction park in Grand Rapids, MI, hired Media Place Partners for their print and digital advertising needs. The company provided comprehensive budget analysis, monthly accounting of complex media quotes and invoices across a wide range of local and national media, and assistance in obtaining and fulfilling several trade agreements with local media partners. They developed a media plan based on the park's input and budget limits, which was then approved by the finance committee. The park praised Media Place Partners for their professionalism and integrity.