MeasureMinds Group

MeasureMinds Group provided analytics and data management services for Rentokil Initial, a globally recognized pest control and property care business. They helped Rentokil to clean up, audit, and implement Google Analytics and Google Tag Manager. MeasureMinds also offered business intelligence, data visualization, and data governance services. They established goals and data studio reports for Rentokil, which improved their marketing decisions and increased their return on investment. The project was successful and Rentokil appreciated MeasureMinds' expertise and their ability to handle complex accounts.

For Learning with Experts, a global classroom community, MeasureMinds Group was hired for a Google Analytics 4 migration and a GTM server-side setup. The project involved cleaning up the GTM account, reviewing tracking, and migrating from Universal Analytics to Google Analytics 4. MeasureMinds also implemented server-side tracking and split live vs dev traffic. The project was wrapped up with a comprehensive handover call where they went through all the work performed and provided an overview of the setup. Learning with Experts was satisfied with the result and appreciated the expertise of MeasureMinds.

MeasureMinds Group worked with Vistra, a financial services company, on a project involving Google Analytics and Tag Manager auditing, cleanup, and implementation, as well as data analysis and insights, and conversion rate optimization. They started by auditing Vistra’s GA and GTM accounts, then carried out a KPI workshop to understand Vistra’s business goals. MeasureMinds set up Google Data Studio dashboards, installed a feedback and session recording tool, performed 5-second tests to understand user perception, and proposed changes to the site to improve the conversion rate. The project was successful and Vistra appreciated the expertise and professionalism of MeasureMinds.