MDS Digital

MDS Digital was enlisted by a Hispanic advertising agency that was looking to expand its reach to the Latinx community and improve its digital marketing efforts. The agency was struggling with its previous vendors and sought MDS Digital's expertise in social media and digital marketing. MDS Digital revamped the agency's website using WordPress, enabling the agency to manage the website independently. They also helped to design and implement brand elements, ensuring the agency's cultural authenticity. In addition, MDS Digital consulted on social media trends. A standout project involved the development of an AI meter that gauges emotions based on Twitter feeds, a feature now incorporated into the agency's website. The agency has invested over $500,000 in this ongoing partnership that began in June 2015. The team composition varies per project, but typically includes a project manager, integrated producer, art director, copywriter, and accountant.