MDRG, Inc.
visit site- $10,000+
- 10 - 49 employees
- New Orleans, LA
MDRG, Inc. is a market research firm with around 20 employees that was founded in New Orleans, Lousiana in 1994. The enterprise and mid-market businesses they work with contract them for research into industries including healthcare, telecommunications, and advertising using surveys, data analysis, and more.
Client Insights
Industry Expertise
25%
25%
10%
10%
10%
10%
5%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 50%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
MDRG, Inc. collaborated with Painting with a Twist to help the company better understand its customers and refine its brand. The research firm used the company's existing email list to survey customers and gather insights. The information obtained was used to develop marketing strategies to attract customers. MDRG also conducted a category research project to understand the nuances of the customer base. They then tested consumer statements and logo options. The project was impactful and the results were presented at a franchise community conference. The engagement lasted from October 2018 to February 2019 and cost between $10,000–$49,999.
In another project, MDRG partnered with 360i, an advertising and digital marketing agency, to conduct focus group testing for creative concepts and audience testing for their LGBT audience. MDRG's role involved creating research methodologies and managing the projects end-to-end. They reported on the data, analysed it, and provided key takeaways. The engagement, which began in 2016, is ongoing and has so far cost around $150,000. The projects were valued at around $40,000–$50,000 each.