McLean

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McLean is a branding agency based in Walnut Creek, CA. Founded in 1991, McLean provides packaging design, branding, and logo services for small and midmarket businesses primarily.

Client Insights

Industry Expertise

Food & Beverage

85%

Other industries

15%

Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 10%

Common Project Size

$10K-$49K 9 projects

$50K-$199K 6 projects

$200K-$999K 1 project

Clients

  • – Monster Energy
  • – Sunsweet
  • – Stella & Chewy's
  • – Novamex

Highlights from Recent Projects

Overall Rating

5.0
27 Reviews

McLean was hired by a chocolate producer to create two new brands for a new business channel. The company found McLean through an online search and chose them for their good value for cost. McLean's team of 2-5 employees developed the new brands, which included brand name ideation, vetting and selection, package design, photography, and the completion of mechanical files for the printer.

Lilly Brush Co, LLC, a manufacturer of Pet Hair Clean-Up Tools, engaged McLean for a brand reset and new packaging design. The company aimed to attract customers in brick-and-mortar stores and clarify specific uses for each product. McLean was chosen for their high ratings, good value for cost, and alignment with company values. The team from McLean successfully delivered a bold and cohesive new look for the brand, clearly indicating each product's specific use.

INDOxyz Surf, a surf lifestyle brand, sought McLean's expertise to create a logo, establish a brand, and design packaging. The company intended to transform coffee into a lifestyle product and target the surfing community. McLean's team created a brand that has received compliments from all over the world and across all demographics. The agency's work included the creation of the brand logo, product packaging, and valuable strategic recommendations. The company was pleased with McLean's professionalism, focus, and quality of work, and plans to continue working with them.

Timeliness

4.9

Service Excellence

4.9

Value

4.9

Would Recommend

5.0

Awards

36758

2022

37092

2022

36691

2022