McLean

McLean successfully completed a rebranding project for a beverage company that manufactures iced tea and lemonade. The company owner sought McLean's expertise in redesigning the company's logo and beverage label for five different SKUs. After receiving several existing brand assets and a rundown of the desired brand aesthetic, McLean provided several concepts. The team at McLean conducted extensive industry research to create these concepts. After refining the options based on the client's feedback, a final product was selected. The project was launched in December 2021 and completed by February 2022.

In another project, McLean was hired by an on-demand home services marketplace to help with their rebranding. The company wanted to move away from a literal butler theme to a more aspirational and less literal brand. McLean was provided with a brand brief, customer feedback, and industry research information. A number of naming options were considered, and once a name was chosen, logo and branding options were revised. The final deliverable was a comprehensive branding kit. The project spanned from April to June 2019.

McLean also provided branding services for Nova Naturals, a natural food and beverage company. The aim was to reposition the brand with a fresh new design, improve brand messaging on the package, and make the product stand out on the shelf. The team at McLean was selected based on their high ratings, budget-friendly pricing, great culture fit, and alignment with the company values. McLean was tasked with a market segmentation analysis and a deeper brand positioning exercise for the company's 20-year-old tea brand. The number of McLean teammates assigned to this project ranged between 2 to 5 employees.