McKay Advertising + Activation

McKay Advertising + Activation partnered with The Advisor Magazine for all their advertising, marketing, and public relations needs. The magazine, a large direct mail publication serving various communities, relied on McKay Advertising + Activation for their expertise. The partnership began when the magazine's owner met Bob McKay at his grand opening. The specific scope of their work remains confidential, but the owner praised McKay Advertising + Activation's teamwork.

The healthcare company hired McKay Advertising + Activation to create a website aimed at reaching different types of end users. The company had previously worked with McKay Advertising + Activation on other projects and held weekly meetings to discuss the project. The main team working on the project included a developer, a project manager, and a coder. The exact details of the scope of work remain confidential.

McKay Advertising + Activation managed the digital campaign for a presenting company that showcases national and international touring productions in Northeast Florida. The company sought to increase web traffic and conversions for over 30 productions in a season. McKay Advertising + Activation came recommended by a similar organization, and they managed all digital campaigns, including ads via Facebook/Instagram, Google display, Google Search Engine Marketing (SEM), and YouTube. They implemented tracking via Google Tag Manager and provided an online dashboard for the company to review campaign performance. The team included the Digital Accounts Director, Director of Paid Social, Executive Director of Performance Marketing & Analytics, and a Graphic Designer.