The McCabe Group, Inc.

The McCabe Group, Inc. partnered with Curotec to provide full-service marketing and advertising solutions for the firm's clients. The scope of their involvement included website and app development, branding, digital advertising, e-commerce initiatives, and SEO. A notable project was the development of a quote management tool for a mid-market company, facilitating staff to submit quote requests through the correct internal channels. The partnership, which began in January 2017, has seen an investment of around $300,000 and continues to thrive.

The McCabe Group, Inc. has been providing full-service traditional and digital marketing services for a national engineering company since 1988. Their comprehensive involvement includes researching various media channels, creating annual plans and block schedules, handling negotiations with external partners, and transitioning from print to digital marketing. They have created ads, brochures, video content, and digital sales tools. They have also assisted in planning large-scale meetings, including a global summit in 2018. The client appreciates their ability to source specialists for tasks outside their skill set.

The McCabe Group, Inc. was engaged by a leading provider of permanent fasteners in North America to update their marketing materials and present a fresh look to their customers. After initial consultation, a plan and budget for the project were developed. The project entailed revamping a dated and incomplete product catalog into a new, fresh design that fully represented the company's offerings. The client worked with a project leader, senior and junior designers from The McCabe Group, Inc. The success of the project has led to plans for updating the company's website and overall presence.