MBI
visit site- $50,000+
- 50 - 249 employees
- Alpharetta, GA
MBI was founded in 1991 and is based in Alpharetta, Ga. They provide media planning & buying, advertising, and digital strategy services. Their advertising focus is in broadcast video, out of home, print, and radio.
Client Insights
Industry Expertise
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Client Size Distribution
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Common Project Size
$200K-$999K 1 project
Clients
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Highlights from Recent Projects
MBI was hired by a beverage company to spearhead a brand awareness campaign for the launch of their new product, Aqua Ball, a zero sugar children's drink. MBI's team of three, led by their EVP of Marketing and Media Strategy, Marina, provided strategic planning and media buying services. They conducted geo-targeted research around specific locations that stocked the beverage and offered recommendations to shape the company's overall strategy. MBI also played a significant role in the creative aspect of the campaign, assisting with everything from color theory to data analysis. The company was impressed with MBI's persistent approach and was sold on their pitch, leading to an investment of approximately $500,000 in their services. The campaign ran for six months, starting in 2018.