Matter Communications

Matter Communications was hired by a sales learning platform to raise awareness and establish the company as a dominant player in the emerging market. The company's executives were positioned as thought leaders through the placement of bylined articles and securing speaking opportunities. The Matter team secured a joint article with the Harvard Business Review, handled all media relations including press releases and interviews, and also wrote blogs for the company's website. The client was very satisfied with the work, noting Matter's understanding of their business and the successful creation of visibility.

In a project with JDA Software, a supply chain provider, Matter Communications was tasked with bringing a fresh and creative approach to the company's public relations. The Matter team managed monthly and quarterly measurement global reports, condensing PR and social media metrics into a single KPI goal for the company's board. They also executed several surveys and provided additional analysis and writing. The client appreciated Matter's understanding of their goals, their balance of creativity and content, and their thought leadership.

Monotype, a typeface designer, hired Matter Communications to elevate the value of creative work and typeface design in branding. The Matter team interviewed a global set of partners, exploring and explaining the craft within their design work. They storyboarded the project, traveled to various filming locations, and edited the footage to tell a compelling story. The client was pleased with the high-quality work delivered by Matter, noting their high ratings and close geographic location as additional benefits.