Martin Luz

Martin Luz was hired by the Co-CEO of Grupo CI, an edutainment company focused on student programs and events, to create a unified brand for the CI Group, composed of three independent companies targeting the same student market. Martin Luz, a company well-known to the client, was chosen for their reasonable pricing, culture fit, and alignment of company values. A team of 2-5 employees from Martin Luz was assigned to the project. The scope of their work was comprehensive, encompassing the creation of a brand and logo that would represent the CI Group and its three constituent companies. This included defining the mission, vision, and values, creating a unique name, slogan, and tagline, developing a brand platform, and establishing a verbal and visual identity, complete with applications and examples. The client was satisfied with the outcome, highlighting Martin Luz's budget-friendly pricing, cultural fit, and shared company values as key factors in their successful collaboration.