MarTechulate

Edmund Optics, a leading producer of optics, imaging, and laser optics, engaged MarTechulate to revamp their marketing approach. MarTechulate executed on a multitude of objectives, including building a multi-touch attribution framework in Marketo, launching automated email journeys, strengthening segmentation infrastructure, maintaining data quality and implement e-commerce product attribution. Through their comprehensive solution, MarTechulate was able to standardize Edmund Optics' Marketo instance and harmonize UTM tracking with Google Tag Manager. The company's choice of MarTechulate was strongly influenced by the firm's high ratings, alignment of company values, and strong referrals.

A GovTech SaaS company approached MarTechulate with the specific goal of cleaning up Marketo legacy tech debt. MarTechulate, with its high ratings and strong cultural fit, was chosen over other service providers for this project. An audit of the company's Marketo instance was performed, including aspects such as database hygiene, governance, compliance, active/historical campaigns, feature utilization, operational workflows, program templates, and assets. The efforts culminated in a roadmap of actionable recommendations prioritized by business impact and implementation effort. The highly organized approach lined up the tasks for the client's fractional marketing operations team in order of priority.

In both projects, MarTechulate was given only one team member to complete the tasks. Despite this, the firm's efforts resulted in far-reaching positive impacts for both Edmund Optics and the GovTech SaaS company. MarTechulate's high ratings, company value alignment and strong culture fit were repeatedly highlighted by both clients as pivotal reasons for choosing them, reinforcing the firm's reputation as a preferred provider in the industry. MarTechulate's projects show consistent achievements in diverse tasks, highlighting its versatility and commitment to delivering results.