MarketingIntelligence.io

MarketingIntelligence.io was hired by ALL SPORTS, a sports equipment company, to automate their reporting across various e-shops. The company's CMO was impressed by the innovative approach of the MarketingIntelligence.io team. The project involved collecting data sources, providing access, and consolidating essential background KPIs. MarketingIntelligence.io then handled data connection, cleaning, and transformations. After a few weeks, a ready-to-use dashboard was created, allowing ALL SPORTS to track their performance at various levels of detail. The main contacts from the vendor's team were the Business Analyst and the Client Success Manager.

Forliving, an online furniture retailer, contracted MarketingIntelligence.io to consolidate the marketing performance of all their e-shops and ad platforms into one dashboard. The CMO of Forliving was drawn to the data-driven marketing approach of MarketingIntelligence.io's co-founder. The project involved the automatic integration of all data sources for performance marketing KPIs, followed by the creation of custom reports and dashboards. Advanced analytics including data-driven attribution, product analytics, and forecasting were also provided. The Senior Business Analyst from the vendor's team was the main point of contact.

Seznam.cz, a Czech search engine company, engaged MarketingIntelligence.io for several data analytics projects. These included custom data-driven attribution, mobile app measurement consistency, marketing activity incrementality, Marketing Mix Modeling, and Share of Search. The CTO of MarketingIntelligence.io was the primary contact, along with the Client Success Manager and a Data Engineer. The company was highly recommended for their expertise in big data projects. The collaboration resulted in the creation of a Marketing Mix Model, Share of Search for two brands, and evaluation of marketing activities from an incrementality perspective.