Marketing Planet

Marketing Planet was hired by the CEO of Jalapeno Employee Engagement, a company offering software and comprehensive services for enhancing team performance and engagement. The primary goal was to develop a robust marketing strategy and plan, including design and copywriting. Marketing Planet was chosen due to their high ratings, culture fit, cost-effectiveness, and alignment with the company's values. A team of 2-5 members was assigned to the project, delivering an extensive scope of work. This included market research and analysis, customer personas development, brand positioning, setting marketing goals and KPIs, content strategy, SEO strategy, paid advertising strategy, social media strategy, email marketing strategy, conversion optimization strategy, lead generation strategy, customer journey mapping, CRM integration, analytics and reporting, budget allocation, team and resource allocation, timeline and milestones, compliance and legal considerations, communication plan, and continuous optimization and testing. The client found Marketing Planet through a referral, underlining their trust and satisfaction with the company's services.