Marketing Partner LLC

Marketing Partner LLC was hired by 786 Group, a tax accounting firm, to increase its exposure and attract more appointments. The company was discovered through email marketing and chosen for its high ratings and cost-effectiveness. Working with a single employee from Marketing Partner LLC, 786 Group embarked on an initiative to expand its client base nationwide, particularly targeting the ERC government program. The marketing strategy involved creating a new landing page for the program, conducting experiments with various email scripts, subject lines, and targeting specific audiences. Over a six-month period, the efforts resulted in the delivery of 5,131 emails, which generated 473 leads and led to 87 meetings. This brought in approximately $235,000 worth of business and a potential long-term value of $435,000 from pipeline communications. The project demonstrated the effectiveness of consistent promotion and the potential of email marketing, leading 786 Group to plan additional marketing initiatives for the upcoming tax season.