The Marketing Family

The Marketing Family was hired by an Amazon accounts management agency to establish and grow its presence on LinkedIn. The project involved conducting a content strategy, creating both written and visual content, and managing one of the agency's pages. The Marketing Family's team, led by Nikolay, the Project owner and Content strategist, worked closely with the client, understanding their story and identifying the audience's pain points to decide on the topics to be discussed. Over two years, the project evolved, adding new features to the marketing mix or trying new innovations every 3-6 months. The client appreciated The Marketing Family's flexibility, potential solutions, and pricing.

In another project, The Marketing Family worked with Lemonade, a full-service advertising agency, to assist with social media marketing (SMM) and content development. The focus was primarily on LinkedIn, but they also helped with some Instagram and Twitter postings. The project started with a thorough discovery and strategy development phase, followed by monthly content creation and social media planning. The team composition included strategists, a content manager, copywriters, a community manager, and a strategist/business partner. The partnership, which cost about $60,000–$70,000, lasted from January 2019 to May 2021. Despite the collaboration ending due to strategy changes and COVID-19 adjustments, the client was satisfied with The Marketing Family's expertise and services.