marketibble

Marketibble was hired by a children's book author, Chryseis Knight, to increase global awareness of her profile and drive sales for her two books published on Amazon. They achieved this through a comprehensive digital strategy, which included SEO, content marketing, and online advertising. Marketibble's team developed a website landing page for the author, created an SEO strategy including keyword ranking, meta tags, and rich-snippet SEO, and always on content strategy through blogs and social media. They also developed a paid media strategy, which led to a low cost per click and high impressions for the site.

In the first six months, Marketibble focused on getting the author's website to the first page in rankings. They then spent the next 6-9 months developing the author's Amazon page, submitting her Kindle, Paperback, and Audiobooks for publishing on Amazon. They optimized her Amazon author page by ranking keywords on Amazon, optimizing the HTML product description, and using the right keywords. Additionally, they created an Amazon advertising strategy, targeting competitive audiences and keywords for both her books, which resulted in a high return on investment.

Marketibble also adjusted their strategy on Google from awareness to conversions, optimizing conversions to lookalike audiences and those in their remarketing/retargeting base. The team used tools from R Studio, Google Ads, Google Analytics, Google Tag Manager, Google Optimize, and Amazon Advertising. The project team was lean, consisting of a general manager, marketing director, and digital marketing specialist. The author was highly satisfied with the results achieved by Marketibble.