MarketAcross

MarketAcross was hired by Orbs Ltd., a blockchain company, to assist with their PR and media campaigns. The company aimed to appeal to a diverse range of audiences, including large enterprises, government organizations, developers, and blockchain and crypto enthusiasts. MarketAcross was selected for their highly recommended reputation and their ability to navigate the complex marketing landscape of the blockchain industry. They successfully strategized each announcement, developed content, and secured prominent media placement in venues that best matched the target audience. The final deliverables were published articles in major industry publications. The project was managed by two members of the MarketAcross team, an account manager and the company’s COO.

Upland, an open web3 platform for the metaverse mapped to the real world, engaged MarketAcross to increase organic traffic to their website, elevate their thought leadership in the web3 space, and ensure consistent coverage of their milestones. MarketAcross was chosen based on their high ratings, budget-friendly pricing, cultural fit, and alignment with Upland's company values. The project focused on maximizing attention to Upland's web3 partnership with the FIFA World Cup Qatar 2022, resulting in increased global organic traffic and successful sales of their NFT offerings. The project was managed by one MarketAcross employee.

Millicent, a layer 1 blockchain company, hired MarketAcross to build brand awareness, secure publicity and media coverage, and improve their SEO. MarketAcross was selected based on their high ratings, cultural fit, good value for cost, and alignment with Millicent's company values. The project involved the development of a brand strategy, the creation of a content calendar, identification of speaking and news opportunities, and collaboration with influencers and blockchain experts. MarketAcross also developed press releases and media kits, identified key media outlets and journalists within the blockchain and tech industries, and conducted regular outreach and pitching to secure media coverage and interviews. The project was managed by a team of 2-5 MarketAcross employees.