Market Edge
visit site- Undisclosed
- 10 - 49 employees
- Wilmington, DE
Market Edge is a consulting and management development services company based in Wilmington, Del., with offices in Welwyn Garden City, UK, and in Lucerne, Switzerland. The company, founded in 1999, has more than 20 employees and provides market research, market strategy, business consulting, and corporate training services to enterprise and midmarket companies.
Client Insights
Industry Expertise
34%
33%
33%
Client Size Distribution
Midmarket ($10M - $1B) 30%
Enterprise (>$1B) 70%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
$200K-$999K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Market Edge collaborated with a Boston-based academic medical center to conduct market research on Smart Labels. The aim was to improve the product before launch and show healthcare staff its value and potential to enhance practice and patient safety. The project involved training staff on label application and activation, data collection procedures, survey questionnaires, and onsite visits. Over a span of 4-6 weeks, data was collected on different aspects such as IV medications, types of lines, and usage time. This information provided valuable insights into different protocols related to IV lines.
Market Edge was hired by a Chemical Manufacturer to develop tools and practices to enhance their marketing plans. The goal was to create five-year market plans complete with deliverables, budgets, and agreed marketing targets. The project called for the creation of cross-functional teams that could develop a comprehensive global market plan for the next five years. Market Edge facilitated the teams and helped them create specific tools to develop insights and understandings, leading to the completion of the market plans.
An agricultural company producing crop protection products and seeds engaged Market Edge to organize marketing training for their team. They sought to boost the capabilities of their team amid company transformation and influx of new team members. Market Edge was heavily involved in the logistics of the training, from finding suitable rooms to discussing the content of the training and business needs. The training workshops focused on using the right templates and building comprehensive overall stories, while follow-up coaching sessions helped the team apply their new knowledge in real life. The project involved an investment of $50,000 to Market Edge out of a total $80,000 budget.