Market Edge
visit site- Undisclosed
- 10 - 49 employees
- Wilmington, DE
Market Edge is a consulting and management development services company based in Wilmington, Del., with offices in Welwyn Garden City, UK, and in Lucerne, Switzerland. The company, founded in 1999, has more than 20 employees and provides market research, market strategy, business consulting, and corporate training services to enterprise and midmarket companies.
Client Insights
Industry Expertise
34%
33%
33%
Client Size Distribution
Midmarket ($10M - $1B) 30%
Enterprise (>$1B) 70%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
$200K-$999K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Market Edge was hired by a Medical Center in Boston to conduct market research on Smart Labels. The project aimed to perfect the product before its launch and to demonstrate its value and ease of use to healthcare staff, ultimately increasing patient safety. The team, composed of members from PDI, Tufts staff, and Market Edge, trained staff on the use of labels, outlined data collection procedures, and conducted on-site visits over a 4-6 week period. The data collected, which included information on IV medications, type of line, and time of usage, provided PDI with valuable insights into different protocols related to IV lines.
In another project, Market Edge collaborated with an agricultural company to organize various training programs for their marketing team. The company, in a constant state of transformation, sought to enhance the capabilities of their team members, both new and existing. Market Edge, a preferred partner for such trainings, was involved in logistics planning, content creation, and follow-up coaching sessions. The workshops focused on using specific templates and building comprehensive overall stories. The project, which cost around $50,000, resulted in the successful delivery of four different workshops over two months.
A Chemical Manufacturer hired Market Edge to assist in the development of tools and practices to improve their marketing plans. The project's goal was to create five-year market plans with deliverables, budgets, and agreed marketing targets. Market Edge facilitated the creation of cross-functional teams to develop a comprehensive global market plan for the next five years. The team, composed of market managers, salespeople, and technology people, developed specific tools that provided insights and understandings to create finished market plans. The project demonstrated Market Edge's expertise in market planning.