MANDARiNA

MANDARiNA was hired by Grupo Tesacom, an IoT and Satellite Connectivity solutions provider, to lead a full rebranding of the company. The rebranding was part of a larger business model change, which included the addition of new products and high-tech business units. MANDARiNA was chosen for their strong branding expertise and proven work in developing corporate essence strategies. They led the rebranding process, which involved interviewing key members of Grupo Tesacom, presenting a comprehensive deck with competitors, industry highlights, and a positioning strategy, and then creating a new brand identity. The project was successful, with MANDARiNA's team praised for their support and expertise.

In another project, MANDARiNA was hired by Daruma, a financial services startup, to create a strong brand identity that would differentiate the company from traditional banks and digital-first players. Daruma chose MANDARiNA based on their excellent references and cultural fit with the project. The agency's work involved three steps: gathering context about the company, interviewing various stakeholders, and delivering the brand strategy, design, and final brand book in stages. The project was successful, with Daruma appreciating the review instances provided by MANDARiNA to validate progress.

MANDARiNA was also hired by ORBIT Homes, a prefab house company in California, to design and develop an institutional website. The company, which lacked an internal team, needed a professional team to create an outstanding website and apply their limited brand book into the project. MANDARiNA was chosen based on a friend's recommendation, their impressive portfolio, quick response, and professionalism. The project, executed in WordPress, was successful, and ORBIT Homes praised MANDARiNA's team for their professionalism and expertise.