MAN Digital

MAN Digital was hired by an internet company to provide Account-Based Marketing (ABM) campaign strategy and implementation support. The project began with defining the company's business model and objectives, followed by a comprehensive review of their products and market landscape. They then proceeded to select a priority segment and developed a detailed campaign plan. This involved account listing, prospecting, tiering, messaging, content planning, tactics, orchestration, rollout plan, timelines, and an executive summary. The company worked closely with strategy consultants and experts from fields such as ads, content, and HubSpot from MAN Digital.

An HR consultancy, Friday Pulse, engaged MAN Digital to support their digital marketing efforts. The team from MAN Digital assisted with the implementation of HubSpot as their CRM system and integrated it into their website. They also managed the company's mailing lists, sales prospecting strategies, and handled their LinkedIn and Google ads. The partnership began in June 2020 and has been ongoing, with the account director from MAN Digital serving as the main point of contact.

Brandmed, a full-service digital agency, hired MAN Digital to help them shift their marketing approach to focus on Account-Based Marketing (ABM). MAN Digital familiarized themselves with Brandmed's services, team, strengths, weaknesses, and target group. They then assisted in creating and planning the entire ABM strategy, which included a content plan, tiering, buyer personas, marketing and sales funnels, and more. In addition to this, they also helped with HubSpot onboarding, automation setting, and creating the sales pipeline. The Brandmed team worked with a Senior Consultant, HubSpot Onboarding Specialist, Project Manager, and Account Manager from MAN Digital.