MAJOR Digital

MAJOR Digital was hired by KIMS Hospital, the largest independent hospital in Kent, to develop a new website aimed at attracting private patients. The website needed to be easy to navigate and user-friendly. Subsequently, MAJOR Digital was tasked with integrating the website of a newly acquired medical diagnostic centre. The third project involved developing an online booking and payment system that would allow users to book outpatient appointments at either of two locations. The system needed to be scalable, fast, and simple to use, with the aim of reducing the number of inbound calls to the hospital's enquiry teams. MAJOR Digital was chosen for their attention to detail, project management skills, and the commitment shown by their managing director. The project was successfully completed, with the booking information being passed directly into the hospital's healthcare CRM.

Tracsis Traffic Data hired MAJOR Digital to create a unified brand identity for its 13 separate business units, which previously had disparate and unrelated branding. The project involved completely rebranding all business units and replacing websites and website infrastructure to improve the user journey and provide a clear picture of the Tracsis Group and its services. MAJOR Digital was selected for their good reviews, thorough and well-structured proposal, and fair costs. They undertook detailed preliminary scoping work for each website, understanding the user personas and mapping user journeys. They also created a global page for easy navigation to any site. The project was delivered on schedule, despite changing priorities.

Tracsis plc, a leading software developer in the UK rail and bus market, hired MAJOR Digital for their UI/UX expertise. The company had developed a new mobile application related to the issuing of Penalty Fares and Prosecution Reports within the rail industry, but needed a UI experience that presented a complex process as simple and quick. MAJOR Digital was chosen for their understanding of the unique challenges facing the rail industry. The project involved initial scoping exercises, regular catchup sessions, face-to-face contact, and real-world user testing. The final steps included the delivery of all relevant assets and instructions for the developers to implement. The project was successful, with useful enhancements made based on feedback from both user testing and MAJOR Digital.