Mainland

Mainland collaborated with a restaurant chain to boost its franchise business. The project began with a PR campaign to raise awareness about the company's franchising opportunities. Later, they showcased the success of their franchisees through various media outlets, positioning the company as industry thought leaders. Mainland also revamped the franchise's website, making it more user-friendly. The client worked with them from May 2009 to March 2018, investing about $10,000 per month. Even after the restaurant chain was sold to a private equity firm, Mainland's services were retained.

In another project, Mainland was engaged by Level 5 Capital, a private equity firm, to build a marketing strategy aimed at growing franchise sales. Their involvement included budget planning, content marketing, website design, ad design and creation, PPC advertising, and public relations. The team, led by a project manager, comprised writers, editors, ad buyers, and designers. The partnership began in early 2010 and continues to date, with an annual investment of around $200,000-$300,000. Over the past decade, Level 5 Capital has spent $2-$3 million on Mainland's services.