Mainland

Mainland was engaged by a restaurant chain for a decade-long project aimed at expanding their franchise business. Initially, the project involved a PR campaign to increase awareness of the brand's franchising opportunities within the restaurant industry. This evolved into highlighting the success of their franchisees, establishing them as industry thought leaders and attracting potential franchisees in specific regions. Mainland's strategy involved regular media features and appearances on Fox Business News and NBC. Additionally, they undertook a redesign of the franchise website to make it more interactive and intuitive. The client invested approximately $10,000 per month in Mainland's services from May 2009 to March 2018.

Mainland was also engaged by Level 5 Capital, a small private equity company, to create a marketing strategy aimed at growing franchise sales for emerging brands. Mainland assisted with budget planning, strategic documentation, content marketing and creation, website design and conversion, ad design and creation, and public relations in target markets. They also managed promotional advertising and tracked the results of these efforts. The client worked with a team of 5-10 people from Mainland, investing around $200,000-$300,000 annually. The collaboration began in early 2010 and continues across the client's various brands, with a total investment of $2-3 million over the decade.