Magnetude Consulting

Magnetude Consulting was hired by a caregiver support company to provide a comprehensive range of marketing services. The client, being the sole in-house marketer, sought a full-service agency to handle different areas of marketing. Magnetude Consulting started with an extensive discovery meeting, identifying content marketing, marketing operations, digital advertising, and lead generation as the highest priorities. They utilized various platforms such as Google Ads, LinkedIn, and Facebook for advertising and also performed SEO and SEM. The client invested about $35,000 in the project, which began in January 2022.

In another project, Magnetude Consulting worked with a wellbeing solutions company to manage their rebranding process, corporate social media, and website development. The rebranding process involved the consolidation of five distinct companies, each with its own brand identity, marketing departments, and operational processes. Magnetude Consulting successfully managed the transformation of over 1000 pieces of collateral to align with the new brand identity, reskinned five individual websites, and devised a strategic social media approach. The company was chosen for the project due to their great culture fit, referral, and aligned company values.

Lastly, Magnetude Consulting was engaged by a cybersecurity consulting and auditing firm for digital marketing and lead generation. The firm aimed for lead generation through digital advertising and HubSpot implementation. Magnetude Consulting provided a digital demand generation assessment and plan, along with fractional marketing support focused on digital demand generation. The firm chose Magnetude Consulting for their experience in the industry, and the project involved one employee from Magnetude Consulting.