Magnetic North

Magnetic North completed a comprehensive web development and design project for the software development company, Dojo Five. The main objective was to transform the company's sales-oriented website into a platform that emphasizes educational content and industry knowledge. Magnetic North delivered a modern, user-friendly design, migrated existing content, and organized it into easily navigable sections. They also ensured the website was fully responsive across all devices, implemented a user-friendly CMS, and integrated interactive features, robust search functionality, and strong security measures. The website was also optimized for SEO, performance, and accessibility, and integrated with analytics tools and social media. Training was provided to Dojo Five's team for content management and website administration, and a maintenance plan was outlined for ongoing updates and improvements.

For the fundraising company, ClickBid, Magnetic North delivered strategic marketing, web design, SEO, and Google Ads management services. The aim was to ensure a consistent, high-quality web design across all product and service pages and optimize the navigation structure to support their SEO strategy. Magnetic North conducted extensive content rewrites to improve SEO and visibility, and performed ongoing keyword analysis to track ranking performance. They also successfully re-launched and actively managed ClickBid's Google Ads campaigns, which included redesigning graphics, A/B testing, and closely monitoring strategy and spend to maintain optimal ROI. Additionally, they provided critical support to HubSpot with the creation of new reports and automated workflows.