madison/miles media

Madison/Miles Media collaborated with a non-profit organization with the largest peer-to-peer heart patient network in the world to upgrade their bi-monthly magazine. The company was tasked to introduce fresh ideas into the magazine, which is distributed to 20,000 members across the country. Madison/Miles Media conducted editorial theme meetings, interviewed patient members for their stories, and interacted with healthcare professionals. They also handled the complete layout of the magazine and conducted a survey to understand the interests of the members. Furthermore, they assisted in advertising for the magazine and the website, and created a web interface for the website and member database. The organization expressed satisfaction with the partnership, which is ongoing.

For a healthcare marketing communications consultant, Madison/Miles Media developed presentations, including multimedia, PowerPoint and white paper design, and marketing. They provided strategic content development, produced print pieces, and built sophisticated websites. They also managed social media channels and ran analytics. One significant project was a 25-minute multimedia presentation that told a story using patient testimonies. Madison/Miles Media handled the writing, storyboarding, and editing, and went through many archival videos from the hospital. The project, which started in August 2015, was refined until April 2016.

Madison/Miles Media partnered with ALOA Security Professionals Association, a membership organization, to handle the publishing of their two monthly magazines. They sourced writers for the articles, managed advertising, printing, billing, and mailing, and provided editing assistance for content supplied by the executive team. They also handled the development, design, and printing of collateral for three events each year. The partnership, which began in May 2006, is ongoing.