Madcats Agency

Madcats Agency was hired by the GPL group of companies, a firm specializing in the production, distribution, and sale of oils, industrial fluids, and auto parts, to create an identity for their new line of aerosol paints. The goal was to become the leading brand in the Ukrainian aerosol paint market. The agency worked closely with the GPL group to understand the target audience and product positioning. The project involved the development of identity elements, packaging design, and brand carriers, culminating in a comprehensive brand book. The team comprised a creative director, design director, and two strategists. The client chose Madcats Agency due to their successful collaboration on previous projects.

Modern Expo, a leading international manufacturer of trade equipment and supplier of retail solutions in Central and Eastern Europe, engaged Madcats Agency for a complete rebranding. The company's existing identity was not reflective of its global brand and strategy. The agency was selected for its bold approach to branding. The project began with an in-depth study of Modern Expo's production facilities, workforce, and corporate strategy. This was followed by interviews with the company's founders, top managers, and other stakeholders. The project was divided into three main milestones: a design audit meeting, a concept presentation, and a final rebranding presentation. The team consisted of an account manager, a design director, and two co-founders who were responsible for the strategy.