LYNX SEO

Velo Algarve, a performance road bike rental service operating across the Algarve, Portugal, invited LYNX SEO for their company's launch with a target to increase organic traffic, increase bookings, and build a sustainable content strategy. LYNX SEO, a referral, was chosen due to its company values alignment with Velo Algarve. A team of 2-5 employees were assigned to build the search presence from zero across Google and AI tools utilized for trip planning. Their tasks included designing the site's architecture, developing page copy for ranking, and appealing customer engagement.

LYNX SEO had a broad scope covering the creation of site maps from scratch, defining necessary pages, and steering away from using basic templates. The team's diligent work included crafting page copy, suited both to ranking and easy reading for customers landing on the site. An ongoing content strategy, targeting terms adjacent to the rental keywords was also maintained. A prime example of their imaginative strategy was writing a blog about golf, a concept initially seemed out-of-the-box but eventually converted into one of the top-performing posts.

Technical and on-page SEO work was also part of LYNX SEO's commitment to Velo Algarve. The focus was not merely on backend code and keyword density but on genuinely adding value to the site. Their consistent hard work was reflected through three-plus months live tracking of rankings, traffic, enquiries, and bookings against expectations. This diligent optimization and reporting evidently led to the successful launch and operation of Velo Algarve, showcasing the efficiency of LYNX SEO.