Lunas Consulting

Lunas Consulting was hired by a cybersecurity software firm to refine their outbound sequence. The company sought Lunas' help in improving objection handling and updating outreach sequences that were no longer effective. The team from Lunas audited the firm's objection handling library, rebuilt email sequences, and developed new talk tracks in line with cybersecurity compliance shifts. Their deliverables included improved copy assets, personalized first-line frameworks, and new persona themes. The company found Lunas through an online search, choosing them for their high ratings, budget-friendly pricing, and good value for cost.

A software company providing a marketing automation platform for mid-market SaaS companies engaged Lunas Consulting to improve their marketing strategy. The company's go-to-market strategy lacked consistency across channels, so they needed Lunas to clarify their Ideal Customer Profile (ICP), tighten positioning, and ensure cohesive storytelling throughout the customer journey. Lunas audited the company's go-to-market messaging, rebuilt sequencing, clarified ICP qualifiers, and created value-driven positioning statements. They delivered an updated ICP map, persona messaging sheets, adjusted outreach sequences, and a reporting layer that highlighted narrative breakdowns along the funnel.

A medical company hired Lunas Consulting for marketing strategy and consulting services. The company's messaging was generic and didn't cater to different personas, so they sought Lunas' expertise in persona profiling and personalizing outreach. Lunas developed detailed persona profiles for the company's regional managers, fleet supervisors, and compliance leads, wrote personalized outreach for each group, built objection pathways, and crafted call intro angles. As a result, the company started receiving more thoughtful replies from prospects, which made qualification easier and meetings more productive.