Luma Creative

Luma Creative, a prominent San Francisco video production house, was selected by a direct-to-consumer ride-on toy brand to create an engaging and captivating product launch video. The toy company aimed to use the video to tell the story behind the brand, build excitement within their community, and convert that enthusiasm into pre-order sales. Luma Creative was chosen for their high ratings, proximity, cultural fit, value for cost, and company values that reflected those of the ride-on toy brand.

This video production project was intense and involved. Between 6-10 Luma Creative employees collaborated with the client. The process began with a discovery session to comprehend the brand, audience, and business goals, after which several creative directions were presented. Once a concept was approved, scriptwriting and storyboarding was accomplished through a shared workspace. They also handled the full-spectrum of the production process including the casting, location scouting, and the organization of a multi-day commercial shoot.

The results were excellent and well received. Luma Creative’s meticulous planning and execution resulted in a two-minute main product launch video, alongside five other short-form cutdowns in both vertical and horizontal formats suitable for both paid and organic social media. It's notable that their efficient post-production process comprised of video editing, sound design, coloring, and final formatting. The goal to convert public interest into pre-order sales was achieved through this well-executed project.